A lovely video by Show Love about a really great idea for a bike shop in New York. 718 Cyclery like to talk to their customers about what sort of bike they need and help them build it around these needs. I really like the ethos here and think a lot of people would love to be involved in the process of building a bike rather than just buying something off the shelf from some guy who tells you how great it all is. Looks like a lovely workshop too.
The Inverted Bike Shop from Show Love on Vimeo.
