Monocle, a great magazine based out of London has got a video on their site talking about the importance of great design in bicycle culture and the manufacture of bikes. Its a great little video and mentions a firm called Biomega who approach the design of a cycle from the viewpoint of 'furniture for locomotion'. They have a great range of bikes including the Bamboo shown above. Based in Copenhagen, where else?, they aim to make urban-landscape-changing bikes. With a goal of 'creating a paradigm shift in the way society imagines transportation'.
Big goal, I hope they can do it.
